Where Your Wildest Dreams, Creams, and Waffles become Reality”

This rebrand of Dreams Ice cream and Waffles was inspired by my trip to the local Valley Stream, NY Ice cream Bar. I spoke with the owner briefly and after doing research on the brands humble start I quickly realized the name Dreams is inspired by the simple fact that owning a business and serving their community was a dream for owners Godfrey Cenatus and Guy Aragolios.

I decided to approach their name from a different angle by instead prioritizing the fun kid friendly theme of sleep and dreams. This was an ideal approach because it both appeals to their young audience with a fun familiar theme and relates back to their brand message of creativity and making your wildest dreams a reality. I was excited and jumped at the idea of playing with this concept and though this was a mock project there was still a lot of passion behind the idea because of my love for the small shop.